Blog
Articles, insights, and updates from the team at OpenMedium.
Supporting Colorado’s Public Entities with HB 21-1110 ADA Compliance Services
Partnering with AccessiBE to Improve Digital Accessibility OpenMedium is proud to announce our ongoing partnership with AccessiBE, a leader in digital accessibility solutions, to support public entities throughout Colorado in meeting the requirements set forth by...
Revolutionizing Motorcycle Tours with SolidRide
Exploring the Collaborative Success of a Tech-Forward Partnership in Custom Motorcycle Tour Solutions OpenMedium partnered with SolidRide to design and build an innovative AI-powered motorcycle adventure tour platform. SolidRide offers self-guided tours and an AI tool...
Discover the Best IT Companies in Denver
Searching for IT Support? Look no further! Our strategic partners deliver exceptional support and services. Each company brings unique expertise and solutions to the table, tailored to optimize your business operations. Contact us for an introduction or referral....
Why OpenMedium Stands Out as the Best Web Hosting Service in Denver
The Best Website Hosting For Small Businesses in Denver To stay competitive in today's digital landscape, your local business in Denver needs a solid online presence. One of the most foundational decisions that can make or break your website performance is your choice...
Why Denver Small Businesses Should Choose Local Web Design and Development Services
Benefits of Going Local In today's digital landscape, establishing a robust online presence is crucial for small businesses. Opting for a local web designer and developer in Denver offers unique benefits that can be a strategic advantage. Here's why leveraging local...
Navigating ADA Compliance for Your Denver Small Business Website
Ensuring ADA Compliance for Your Small Business Website in Denver Ensuring that your small business website in Denver meets ADA (Americans with Disabilities Act) compliance is a legal safeguard and a strategic advantage. Here's what you need to know to make your...
Empower Your Denver Small Business with OpenMedium’s Website Cybersecurity Solutions
Safeguard Your Business with OpenMedium's Professional Website Security Services Empower your Denver small business with OpenMedium's expert Website Security and Cybersecurity services. In today's digital landscape, safeguarding your online assets is paramount....
Optimizing Denver Business Growth With a Strategic Mix of Digital and Offline Marketing
How to Maximize Your Marketing Strategy in Denver As a Denver business owner, you understand the importance of an integrated marketing approach in an increasingly digital environment. By combining traditional offline methods with digital marketing, you can bolster...
Choosing the Right Digital Marketing Agency in Denver
Evaluating a Digital Marketing Agency When you're evaluating digital marketing agencies in Denver, you need to consider several key factors to ensure you're making the right choice for your business's growth: Expertise and Experience: Look for an agency that has a...
The Importance of Scheduled Recurring Security Audits for Your Applications
As businesses increasingly rely on digital applications for their operations, it becomes crucial to prioritize the security of these applications. One effective method to ensure your applications' ongoing protection is by implementing recurring security audits. We...
What is the difference between managed hosting and managed services?
Managed hosting and services are part of IT and online business operations. While both services are critical in managing and optimizing an organization's technology infrastructure, they serve different purposes. Understanding the difference between managed hosting and...
Benefits of Hiring a Company to Maintain Your Website
Having a well-maintained website is vital for the success of any business. However, as a business owner, you may need help to allocate the time and resources required to update and maintain your website consistently. That's where hiring a professional website...
Tips on Choosing the Right Tag Management System
Tag management systems have become essential for businesses seeking to streamline their online operations and enhance data collection, analysis, and marketing efforts. However, with the plethora of available options, it can take time to determine which tag management...
Unlock the Power of UTM Parameters to Boost Marketing Performance
What is UTM? UTM stands for Urchin Tracking Module. It is a simple and effective method for tracking the performance of your marketing efforts by incorporating UTM parameters into your link URLs. Leveraging UTM parameters in your links can help you obtain valuable...
Understanding the Differences between A/B and Multivariate Testing
Testing and optimization are vital to improving performance and driving growth. Two standard methods used for testing different variations of content are AB testing and multivariate testing. While they sound similar, there are distinct differences between the two. AB...
Decoding the Target Audience in Media Planning
Media planning is an essential part of any marketing and advertising strategy. Media planning involves analyzing data and understanding the target audience to create a plan that maximizes the reach and effectiveness of a campaign. Identifying the target audience is a...
Leveraging Data-Driven Analytics Planning for Success
The analytics planning process empowers businesses to make informed decisions and drive favorable results. In today's data-driven world, the ability to collect, analyze, and interpret data is essential for success. At its foundation, analytics planning involves...
Unveiling the 5 Key Stages of Project Management
Project management is a critical process that businesses employ to execute their projects successfully. Whether implementing new software, launching a marketing campaign, or developing a new product, project management brings structure and organization to ensure...
What is the Difference Between PPC Advertising and Programmatic Advertising
Businesses face an ocean of options to effectively connect with their target audience online. PPC (Pay-Per-Click) advertising and programmatic advertising are two popular methods that make waves. While both strategies aim to boost brand visibility and drive...
What is Programmatic Media Buying and the Benefits?
Programmatic media buying is revolutionizing the way businesses reach their target audience online. This innovative approach to buying and selling digital advertising space utilizes sophisticated algorithms and artificial intelligence to automate the purchasing of ad...
Leverage CTV Ads to Expand Your Brands Reach
If you're looking for new and innovative ways to expand your brand's reach and target the right consumers, consider Connected TV (CTV) ads. With CTV advertising, brands can effectively target specific audiences, connecting with viewers who consume content on their...
Top Open Source E-Commerce Platforms
All sizes of organizations need to have an internet presence. It enables you to connect with more people, increase sales, and expand your brand's visibility. Many businesses are opting for open-source platforms to establish an online store. These platforms offer...
Digital Commerce versus E-Commerce Strategy for Your Business
In the modern digital age, businesses recognize the significance of building a solid online presence to increase audience reach and revenue potential. When devising your online sales strategy, it's crucial to understand the key differences between digital commerce and...
Choosing the Best Payment Gateway for Your Online Store
As an online business owner, one of your most important decisions is choosing the right payment gateway for your store. A payment gateway technology lets you securely process your website's credit card transactions. With so many options available, finding the best fit...